Every year, HIT Entertainment issues a print yearbook representing the entire line of Thomas Wooden Railway products. For 2015, they went digital with the yearbook, providing new, engaging ways to present their line of wooden train toys. 1:1 Ratio architected the site user experience, designed a fun collector activity and conceptualized a fully-responsive user interface, compatible with desktop and mobile browsers.
Extensive Wireframing Process
Before the visual design process, 1:1 Ratio led the Thomas Wooden Railway brand team through an extensive wireframing process to refine features as well as work-through differentiation between digital and print yearbooks.
Easy-to-Navigate Catalog Taxonomy for Young Users
One of the core goals of the product catalog taxonomy was to allow for easy recognition of product categories. The young target audience necessitated applying splashy visuals to selections to ensure that youngsters can understand and navigate the product catalog and navigation without needing to know how to read.
Product Wishlist Features
The Digital Yearbook contained a collector feature, enabling by registered parents, allowing young users to “collect” toys of interest to them, allowing them to be stored in a virtual “toy chest” accessible only by the child’s parent. 1:1 Ratio provided project strategy in compliance with COPPA regulations, to ensure that no child’s personally-identifiable info could be stored on Fisher-Price servers.
Fully Responsive Design for Maximum Device Compatibility
1:1 Ratio designed the entire Yearbook to ensure that all popular screen sizes and devices would provide a quality user experience, regardless of the screen size or device.